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Bridging Asian Execution & overseas strategy
Markets respond to local realities, not overseas decisions. Between headquarters intent and execution on the ground, alignment erodes and ownership dissolves. This is the governance gap. This is where value is lost. Closing this gap requires leadership that understands both strategy defined overseas and local operational constraints, and aligns them in real time. StrategIT Asia restores that ownership by embedding an executive accountable for execution on the ground.
years operating in greater China
13+
years supporting international expansion
20+
expansion projects supported
50+
Areas of Intervention
Every engagement is defined by the situation. We provide operating leadership tailored in scope, duration, and intensity to what needs to be executed.
Who We Work With?
Founders, CEOs, boards, and investors engage us when strategy must be turned into action — where local alignment, control, and accountability are non-negotiable.
What drives our intervention and the value it unlocks
Traditional consultants deliver analysis and frameworks. We translate those recommandations into action. We take strategic intent and turn it into structured, disciplined execution on the ground. We work alongside local advisors — legal, accounting, operational specialists — to align their inputs and ensure their work translates into concrete outcomes. The difference is ownership of execution and delivery of results.
When we engage and deliver impact
We partner with businesses, primarily SMEs, at critical inflection points in Asia — entering a new market, scaling existing operations, or navigating structural change. Often, our clients have clear ambitions. What they need is an operating partner who can execute them on challenging ground.
on-the-ground hubs
delivery pillars: Strategy · Operations · Leadership
execution focus
levers: Planning · Budgeting · Partnering · Derisking · Communicating
Our honest answers
Because our model does not fit the traditional lines of employee or consultant, it naturally raises questions. We address the most frequent ones here — covering how we engage, integrate, and drive execution.
What makes StrategIT Asia different from a traditional management consultancy
Traditional consultants deliver analysis and frameworks. We translate those recommandations into action. We take strategic intent and turn it into structured, disciplined execution on the ground. We work alongside local advisors — legal, accounting, operational specialists — to align their inputs and ensure their work translates into concrete outcomes. The difference is ownership of execution and delivery of results.
How long does a typical engagement last?
There is no fixed duration. Depending on the scope and execution needs, engagements can run from a few weeks to address specific objectives, to longer-term involvement without a predefined end, supporting ongoing execution and oversight. We typically work on a weekly basis — from a few hours up to two days per week. What remains consistent is not the duration, but the level of accountability: we stay engaged as long as execution requires clarity, control, and continuity.
Do you only work with European businesses?
No. Our clients are European, Canadian, African — we work with any organisation where alignment between headquarters and local execution in China is critical. Our background makes us a natural partner for European and French-speaking founders, but what matters is ensuring local actions consistently support the company’s broader strategy.
Why a fractional executive model?
Our model is based on regular, structured involvement rather than full-time presence. Most SMEs do not require a full-time senior executive in China — they need senior leadership at critical moments. Execution needs are targeted, high-impact, and time-bound. A fractional model provides the right level of seniority, at the right time, with clear authority and accountability — without creating long-term structural overhead.
Talk to us about your next engagement in Asia
Ready to align your execution with your ambitions?
If you are facing execution challenges or preparing for a critical phase, let’s assess whether our model fits your situation.
How does an engagement typically start?
With a conversation. We don’t propose before we understand. The first step is always a direct discussion about where you are, what isn’t working, and what needs to change. From there, we design an engagement scoped to the actual situation and targeted improvement. We do not propose standard packages. When an engagement ends, you own the outcome, the processes, and the capabilities — ready to operate autonomously.
What does a typical engagement look like?
Our engagements are structured around execution — from diagnosis to implementation, on the ground. Step 1: Diagnose and map risks. Step 2: Design a structure locally executable. Step 3: Ensure execution readiness, enforcing local governance. Step 4: Lead implementation across teams, advisors, and local regulators. We operate as an embedded executive, not an external advisor — with a flexible, adjusted fractional model.
About Our Founder
Irene Tchedre is a French executive based in Hong Kong, focused on on-the-ground execution for international businesses in Asia. With a background in cross-border investment and financial decision-making in Europe, she brings a disciplined approach to risk, capital allocation, and international expansion. Since 2013, she has operated across China and Hong Kong, addressing one recurring issue: the gap between decisions made overseas and execution on the ground. Through StrategIT Asia, she embeds within organizations to drive execution with clarity, structure, and accountability.
